The recent scandal of horse meat entering the human food chain via UK supermarkets brings up a number of unsavoury issues. The scandal goes further than the fact that we consumers might have inadvertently eaten an animal we consider to be a friend and ally, and falls on the issues…
I’ve spoken with each of the project team individually, and everyone found it extremely valuable. The results give us some real things to work on before launching Shine, and will hopefully help us make the programme more appealing to our audiences as a result.
We have worked with Define on a number of projects. They always demonstrate integrity in their work, and sensitivity to the creative process. Above all, they’re focused on making communications more effective, and in our experience they often do
Define has pioneered some truly innovative methodologies to get under the skin of a challenging target audience (and even more challenging subject matter). The depth and sensitivity of their analysis has given us the confidence to back brave creative solutions and use marketing tools and techniques which have rarely been used in Government.
I have been working with Define for a number of years across a range of projects. It has always been a pleasure working with them and most importantly they have produced useful insights that have been directly actionable for our business
It has been a pleasure working with Define. They embraced a challenging brief using an innovative mix of methodologies to facilitate open discussion on an extremely sensitive subject within a hard-to-reach population. Define’s detailed analysis and recommendations have provided us with the depth of insight needed to develop a targeted and effective campaign.
This research on the occult on TV is invaluable in helping us anticipate viewer attitudes towards and concerns about, different types of practises as portrayed on television…the findings will certainly inform our judgements about the suitability of individual programmes and advertisements, in terms of their content and their scheduling on different channels, and at different times.
Define responded to a challenging brief with a comprehensive and creative solution. Not only did they deliver against this in tight timescales, they left our Board with fresh insight and direction…
What makes us different? We focus on what’s new and truly inspiring – whether that’s something important about the way your audience are thinking or the way you think about them.
We have extensive experience in the following areas; all research is of interest to us:
Our solutions deliver creative brand strategy, cross platform design, training and skills building.
Discover more with Define...
Projects to develop health communications targeted at Mums and evaluate health interventions
International B2B survey on customer satisfaction and needs for pharmaceutical client
Projects to explore the worlds of donors and influencers and to inform fundraising innovation and concept development
Multiple projects for the Health Foundation, from perceptions to program audits
Branding and awareness for Fleishman on behalf of the World Liquid Petroleum Gas Association across their European markets
A range of projects from user appetite for additional services to usage experience, and the behaviour and decision-making process of the modern consumer…
Creative and campaign development for the Olympic Delivery Authority and messaging and communications strategy for the Government Olympic Executive
Creative and campaign materials for the 2011 referendum
Multiple projects across the award-winning Change4Life program on behalf of M&C Saatchi and EHS Brann. Creative development of ODA advertising for London 2012
A range of projects for Arriva from NPD to campaign development, testing usability of new systems and equipment, and key communication messages.
Campaign development of Morrison’s ‘Value’ TV advertising…
A range of projects across a vareity of store types, researching information – on-pack, at POS, on signage and on in-store leafleting.
Variety of projects for L’Oreal brands in cosmetics and hair care, optimising advertising and driving purchases while communicating appropriate brand values…
Muliple projects on what motivates consumers to ‘Go Green’ within the public, transport and commercial sectors
Brand development research following M&A activity for Go Ahead and market exploration and competitor intelligence work as well as Travelcard research
We’ve been working with G2 and Vodafone Global to understand the creative territory for a new campaign.
Audience, stakeholder, creative development and campaign research on issues as varied as pensions reform to benefits fraud
Multiple social marketing initiatives and campaigns, both national and local
Multiple projects for policy as well as on various campaigns. We have conducted research to segment the knife-carrying public and underage drinkers
Extensive research for the armed forces looking at gatekeepers and influencers in the recruitment process and numerous campaigns
If you would like more information on our services, or to discuss your requirements in more detail, please do get in touch.
Define Research & Insight Ltd
69/85 Tabernacle Street