Research Discovery Insight

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Our mission is to speak for the target audience – we’re bold in how we do this

We take a 360 degree approach to all our work

Exploring how people think as much as what they think…

We draw knowledge and techniques from different disciplines to improve the power of our investigation, insight and recommendation

We think strategically to provide solutions that ensure maximum use and value

Vodafone and G2

We’ve been working with G2 and Vodafone Global to understand the creative territory for a new campaign with international reach. Our clients needed direction on emotional territory, creative approach and messaging hierarchy to ensure the work that they develop does its job to present both a compelling offer and reflect…

Date: January 20, 2012 Tags: B2B / G2 / mobile / telco / vodafone Read more from the Blog

We have worked with Define on a number of projects. They always demonstrate integrity in their work, and sensitivity to the creative process. Above all, they’re focused on making communications more effective, and in our experience they often do

Planning Director, DLKW

Define has pioneered some truly innovative methodologies to get under the skin of a challenging target audience (and even more challenging subject matter). The depth and sensitivity of their analysis has given us the confidence to back brave creative solutions and use marketing tools and techniques which have rarely been used in Government.

Behaviour Change Planning Lead, Change4Life team, Department of Health

I have been working with Define for a number of years across a range of projects. It has always been a pleasure working with them and most importantly they have produced useful insights that have been directly actionable for our business

Head of Global Consumer Insight, Vertu

It has been a pleasure working with Define. They embraced a challenging brief using an innovative mix of methodologies to facilitate open discussion on an extremely sensitive subject within a hard-to-reach population. Define’s detailed analysis and recommendations have provided us with the depth of insight needed to develop a targeted and effective campaign.

Health Programmes Manager, Tommy’s

This research on the occult on TV is invaluable in helping us anticipate viewer attitudes towards and concerns about, different types of practises as portrayed on television…the findings will certainly inform our judgements about the suitability of individual programmes and advertisements, in terms of their content and their scheduling on different channels, and at different times.

Head of Audience Research, ITC

Define responded to a challenging brief with a comprehensive and creative solution. Not only did they deliver against this in tight timescales, they left our Board with fresh insight and direction…

Head of Communications, Camden and Islington Mental Health Foundation Trust

Case Studies

Campaign Development: Vodafone Global and G2

We’ve been working with G2 and Vodafone Global to understand the creative territory for a new campaign. Our clients needed direction on emotional ...

Campaign Development: Sex Worth Talking About

The Department of Health and Department for Children, Schools and Families unveiled its latest sexual health campaign aimed at helping young people ...

NPD & Branding: Tesco

Tesco’s quest for greater market share has included diversifying store format. We conducted numerous projects to help develop the Extra and Metro brands, ...

Communications Strategy: Defining the Needs of Parents and Children

A thoroughly challenging (but enjoyable) project for COI and DfES that involved segmenting the very diverse range of parents in England in ...

Campaign Development: Olympic Delivery Authority

Research was needed to help inform strategic (and ultimately creative) development of a campaign to support Travel Demand Management (TDM) in the ...

Campaign Development: Morrisons

This research sought to understand consumer perceptions of Morrisons 'Value' TV advertising and the key executional elements within it, with particular focus ...

Branding and Communications: LPG

Commissioned by Fleishman Hillard on behalf of the World LP Gas Association, this two-part international study combined qualitative (telephone depths) ...

Campaign Development: Change4Life

The Department of Health and its agencies M&C Saatchi and EHS Brann needed a programme of research to help guide development of ...

NPD: Pensions Reform and Service Design

We worked with The Department for Work and Pensions (DWP) and the Personal Accounts Development Authority (PADA) to refine the design of ...

Communications Strategy: RAF

Research amongst gatekeepers and influencers (parents, siblings, partners, friends and careers advisors) to understand perceptions of the Navy as a potential career. ...

Communications Development: Knife Crime in the UK

Researching the hidden perspective was always going to be challenging. Concerns included: likelihood of under-claiming and over-claiming / bravado about ...

Communications Strategy: Green Consumers

Define’s green research credentials are solid. We have worked with consumers to develop language and literacy for challenging concepts – such as ecosystem ...

Social Marketing: Teenage Pregnancy (Wandsworth PCT)

This project for Wandsworth PCT and the COI saw Define working with ‘high risk’ girls on the issue of teenage pregnancy and ...

Campaign Development: Vodafone Global and G2

Campaign Development: Sex Worth Talking About

Communications Strategy: Defining the Needs of Parents and Children

Campaign Development: Olympic Delivery Authority

Communications Development: Knife Crime in the UK

Communications Strategy: Green Consumers

Social Marketing: Teenage Pregnancy (Wandsworth PCT)

Research & Insight

What makes us different? We focus on what’s new and truly inspiring – whether that’s something important about the way your audience are thinking or the way you think about them.

We have extensive experience in the following areas; all research is of interest to us:

Solutions

Our solutions deliver creative brand strategy, cross platform design, training and skills building.

Discover more with Define...

Client List

Selected case studies:
- Campaign Development: Vodafone Global and G2
- Customer Satisfaction and NPD: Vertu
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- Campaign Development: Olympic Delivery Authority
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- Communications Strategy: Green Consumers
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- Campaign Development: Think! Road Safety
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- Communications Development: Planning and Saving for the Future
- NPD: Pensions Reform and Service Design
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- Communications Development: Knife Crime in the UK
- Communications Strategy: Underage Drinking
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- Communications Strategy: Armed Forces
- Communications Strategy: RAF
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Vodafone

We’ve been working with G2 and Vodafone Global to understand the creative territory for a new campaign.

Fleishman Hillard

Branding and awareness for Fleishman on behalf of the World Liquid Petroleum Gas Association across their European markets

Nokia

A range of projects from user appetite for additional services to usage experience, and the behaviour and decision-making process of the modern consumer…

Olympics 2012

Creative and campaign development for the Olympic Delivery Authority and messaging and communications strategy for the Government Olympic Executive

FSA

Vareity of projects spanning consumer knowledge of food labelling, pesticides, gluten intolerance, social marketing initiatives and many more

Electoral Commission

Creative and campaign materials for the 2011 referendum

MC Saatchi

Multiple projects across the award-winning Change4Life program on behalf of M&C Saatchia and EH Brann. Creative development of Olympic Delivery Authority advertising for London 2012

Arriva

A range of projects for Arriva from NPD to campaign development, testing usability of new systems and equipment, and key communication messages.

Morrisons

Campaign development of Morrison’s ‘Value’ TV advertising…

Tesco

A range of projects across a vareity of store types, researching information – on-pack, at POS, on signage and on in-store leafleting.

L’Oreal

Variety of projects for L’Oreal brands in cosmetics and hair care, optimising advertising and driving purchases while communicating appropriate brand values…

COI

A range of communications, policy and campaign initiatives with mainstream and hard to reach audiences across the UK

Defra

Muliple projects on what motivates consumers to ‘Go Green’ within the public, transport and commercial sectors

Go-Ahead

Brand development research following M&A activity for Go Ahead and market exploration and competitor intelligence work as well as Travelcard research

DWP

Audience, stakeholder, creative development and campaign research on issues as varied as pensions reform to benefits fraud

Oxford Bus Company

Various projects evaluating smartcards and services for the Oxford Bus Company

NHS

Multiple social marketing initiatives and campaigns on behalf of the Department of Health

Home Office

Multiple projects for policy as well as on various campaigns. We have conducted research to segment the knife-carrying public and underage drinkers

Royal Navy

Extensive research for the armed forces looking at gatekeepers and influencers in the recruitment process and numerous campaigns

NHS Camden

Hard to reach social marketing initiatives with young mums to be and teenage pregnancy units, as well as seminal work in effective sexual health interventions across the borough