I really didn’t enjoy that interview in Manchester, at all. There were seven kids in the house when I arrived, including three ferals from next door (am I allowed to say that?). I had to ‘contend’ with all of them when I first sat down in the front room –…
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Ever had that sinking feeling when confronted with this kind of sentiment at work, in the pub or from a ‘friend’? In our line of work, when we hear these words, we know we’re going to have to cut the person short…ideally sooner rather than later… Thinking about this reality…
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DEMOCRAT You have two cows. Your neighbor has none. You feel guilty for being successful. You push for higher taxes so the government can provide cows for everyone. REPUBLICAN You have two cows. Your neighbor has none. So? SOCIALIST You have two cows. The government takes one and gives it…
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What is it with the UFC? What is the appeal of this new form of the fight game? Where’s all the spandex gone and whatever happened to those legends of the British wrestling revival like Kenzo Nagasaki, Alan McManus and Shirley Crabtree? Maybe more interestingly, what does their departure and…
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Define have used projective mapping techniques in a number of projects. We found them particularly useful when segmenting Parent:Child relationships in our work for the DfES; and critical to the integrity of the data collection in our studies of motivations and barriers to participate in Youth Crime for the Home…
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The Daily Mail gives us yet another gem of investigative journalism… So what? We’ve all played some kind of video game and most of us blokes have sampled some of the shoot ‘em up classics; I dont know anyone who hasn’t at least tried Wii; some of us (older) early…
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Social marketing research isn’t a catch-all therapy blanket, it’s a sharp-edged tool getting to the heart of some of the big issues in society, and then making recommendations that make a difference. Can it be anymore than that? At Define we certainly think so however, taking this approach has considerable…
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Define Research & Insight Ltd
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United Kingdom