Children’s Society Director of Policy, Enver Solomon, recently blogged that UNICEF UK’s Children’s Well-being Report 2011 insufficiently identifies key concerns and influencers of children’s happiness and wellbeing. He cites a number of Children’s Society research findings. Herein I respond briefly to his specific point that it is ‘imperative’ that we…
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Companies spend a substantial amount of their money building up their brands identities in order – they hope – to foster long-term and meaningful relationships with their consumers. There have been several examples over this summer however where events in the real world have shown just how difficult it can…
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A hunch of mine was confirmed last week by research showing that whilst the majority of charities are ostensibly involved in social media activity, their commitment to fully embrace the spirit of online social culture is debatable. This led me to wonder – why would a sector so dependent on…
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