Archives for February, 2012

How big is your (donation) button?

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I recently had to make donations to twenty different charities using their online donation facilities (not personally, I might add – so sadly my halo remains veiled). It made me wonder why I didn’t conduct the exercise when I worked for a charity myself. Or, even better, fill a research…

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The end of an era and surviving the next

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I recently went to a talk at The School of Life, a high-street philosophy faculty running short courses about the important questions of everyday life. It left me thinking and thinking as philosophy intends to. The session reiterated something I’d picked up on a while ago in Daniel Pink’s book…

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Sexual Coercion of Teens

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We brought our communications expertise and solid background of working creatively with hard to reach groups to a challenging and important project for the Home Office (HO). We’ve been working with HO to help inform a new campaign to reduce negative trends in sexual coercion amongst teens! Against a background…

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Health of the Nation

We know making manageable healthy changes is often an attractive, yet illusive personal goal; so getting beyond the reasons for unhealthy habits can be tricky for the researcher and just down-right hard work for the individual! We recently completed an exciting piece of conceptual and creative development work for the…

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The Olympics are coming, what’s it going to be like getting to an event?

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We’ve worked with the Olympic Delivery Authority (ODA) and M&C Saatchi over a series of projects to plan and develop a high profile behaviour change campaign for travel optimisation at the 2012 Olympics in London. We probed key business audiences and the general public for feedback on creative concepts and…

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Unprotected teen sex!?

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For all kinds of reasons across a broad cross section of sexually active youth, safety and protection can be far from normalised or routine considerations. But getting into the minds of teenagers and finding out how best to help keep them informed, safe and avoid unwanted consequences, is not so…

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