As the government’s Budget 2012 sets out plans for public finances in the coming year, Define have been looking to understand attitudes and behaviours towards personal finance through a bespoke MROC. A typically sensitive topic, we stretched our expertise in new directions, building upon traditional research approaches to ensure the…
Read moreArchives for March, 2012
Hooked on the language of addiction; talking about social media
It is not surprising that over recent years there has been a growing abundance of articles, research and general commentary dissecting and debating our relationships with new forms of media and information technology. The changing landscape of our personal and professional networks via social media sites such as Facebook, Twitter,…
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Date: 15 March, 2012
Urban Swell
Cities are getting bigger. Fact. By 2050, here in the UK, 88% of our 64 million population will be living in urban areas (compared to 77% in the 1970s). Unicef’s Urban World Map illustrates this is a worldwide trend, so clearly one that merits discussion. Originally, it was assumed this…
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Date: 14 March, 2012
Random acts of kindness – a good news story
“Perform random acts of kindness”, say The Kindness Offensive. “Our aims are to have fun, be kind and inspire as many people as possible to do the same”. Nice remit! Since 2008, TKO as they are affectionately known, have been pursuing their own and the public’s ideas for random acts…
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Date: 9 March, 2012
Ego socialism
The concept of ‘ego-socialism’ is indeed a thought-provoking one. When I read an article posted on the ‘Research-Live’ website about ‘ego-socialism’, I imagined uncontained Hun-like hordes of consumers swarming the urban landscape, brandishing cheque-books, credit cards and wallets crammed with cash, demanding that brands give them what they want, or…
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Date: 9 March, 2012
KONY 2012: A victim of its own success?
This week’s reaction to Invisible Children’s KONY 2012 viral campaign, which aims to end the use of child soldiers in Joseph Kony’s rebel war in Central Africa, embodies a long debated dilemma in the charitable world. Charities need to spend a certain amount of money on raising awareness around topics…
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Date: 9 March, 2012
Making the world a better place can be child’s play?
So, at Define, we are researchers. But we are also people – with families, consciences and ideals, and we’re trying to have a positive impact on the world. Linked to our desire to understand and represent the voices and needs of young people, and help make the world a better…
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Date: 8 March, 2012
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