Some of the most useful insights are drawn
from unlikely parallels.
The recent scandal of horse meat entering the human food chain via UK supermarkets brings up a number of unsavoury issues. The scandal goes further than the fact that we consumers might have inadvertently eaten an animal we consider to be a friend and ally, and falls on the issues…
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A recent study, conducted by an international group of scientists, got me thinking. The study, published in the journal ‘Proceedings of the National Academy of Sciences’, assessed 508 great apes from around the world, providing evidence that our closest ancestors, chimps and the orang-utan, experience midlife crises. Following on from…
Read moreAs the government’s Budget 2012 sets out plans for public finances in the coming year, Define have been looking to understand attitudes and behaviours towards personal finance through a bespoke MROC. A typically sensitive topic, we stretched our expertise in new directions, building upon traditional research approaches to ensure the…
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It is not surprising that over recent years there has been a growing abundance of articles, research and general commentary dissecting and debating our relationships with new forms of media and information technology. The changing landscape of our personal and professional networks via social media sites such as Facebook, Twitter,…
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Cities are getting bigger. Fact. By 2050, here in the UK, 88% of our 64 million population will be living in urban areas (compared to 77% in the 1970s). Unicef’s Urban World Map illustrates this is a worldwide trend, so clearly one that merits discussion. Originally, it was assumed this…
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Define Research & Insight Ltd
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