As the government’s Budget 2012 sets out plans for public finances in the coming year, Define have been looking to understand attitudes and behaviours towards personal finance through a bespoke MROC. A typically sensitive topic, we stretched our expertise in new directions, building upon traditional research approaches to ensure the…
Read moreCategory Archives "Recent Project"
How big is your (donation) button?
I recently had to make donations to twenty different charities using their online donation facilities (not personally, I might add – so sadly my halo remains veiled). It made me wonder why I didn’t conduct the exercise when I worked for a charity myself. Or, even better, fill a research…
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Date: 23 February, 2012
Health of the Nation
We know making manageable healthy changes is often an attractive, yet illusive personal goal; so getting beyond the reasons for unhealthy habits can be tricky for the researcher and just down-right hard work for the individual! We recently completed an exciting piece of conceptual and creative development work for the…
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Date: 8 February, 2012
The Olympics are coming, what’s it going to be like getting to an event?
We’ve worked with the Olympic Delivery Authority (ODA) and M&C Saatchi over a series of projects to plan and develop a high profile behaviour change campaign for travel optimisation at the 2012 Olympics in London. We probed key business audiences and the general public for feedback on creative concepts and…
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Date: 7 February, 2012
Unprotected teen sex!?
For all kinds of reasons across a broad cross section of sexually active youth, safety and protection can be far from normalised or routine considerations. But getting into the minds of teenagers and finding out how best to help keep them informed, safe and avoid unwanted consequences, is not so…
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Date: 1 February, 2012
Vodafone and G2
We’ve been working with G2 and Vodafone Global to understand the creative territory for a new campaign with international reach. Our clients needed direction on emotional territory, creative approach and messaging hierarchy to ensure the work that they develop does its job to present both a compelling offer and reflect…
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Date: 20 January, 2012
Quote Junky – lost causes
On a recent piece of exploratory work talking to smokers, I met with some interesting people. What would you have said in my shoes? Moderator: Talk to me about this idea of ‘responsible smoking’, what does it mean to you? Respondent: Nuffin Moderator: So the idea that smokers nowadays smoke…
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Date: 10 September, 2011
Quote Junkie – Eating Soap
During a recent project on healthy eating, I found my looking up from my notes, with eyes open wide as a respondent said… “I’d sit down and eat the bar of soap. That’s what I used to do with my daughter. Just eat soap.” I guess fact is sometimes stranger…
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Date: 12 February, 2011
Quote Junkie – “Murder is alright – especially if someone hurts my mum…”
Its always a challange to hear this kind of sentiment, especially from young people when talking to them about sensitive topics. How do we counter the extreme in research and take the discussion forward?
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Date: 10 February, 2011
A day in the life of…
I really didn’t enjoy that interview in Manchester, at all. There were seven kids in the house when I arrived, including three ferals from next door (am I allowed to say that?). I had to ‘contend’ with all of them when I first sat down in the front room –…
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Date: 19 January, 2011
‘I’m not racist or nuffin…’
Ever had that sinking feeling when confronted with this kind of sentiment at work, in the pub or from a ‘friend’? In our line of work, when we hear these words, we know we’re going to have to cut the person short…ideally sooner rather than later… Thinking about this reality…
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Date: 13 January, 2011
Computer games are addictive – tell us something we don’t know
The Daily Mail gives us yet another gem of investigative journalism… So what? We’ve all played some kind of video game and most of us blokes have sampled some of the shoot ‘em up classics; I dont know anyone who hasn’t at least tried Wii; some of us (older) early…
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Date: 11 January, 2011
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Define Research & Insight Ltd
69/85 Tabernacle Street
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EC2A 4RR
United Kingdom