I recently had to make donations to twenty different charities using their online donation facilities (not personally, I might add – so sadly my halo remains veiled). It made me wonder why I didn’t conduct the exercise when I worked for a charity myself. Or, even better, fill a research…
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We brought our communications expertise and solid background of working creatively with hard to reach groups to a challenging and important project for the Home Office (HO). We’ve been working with HO to help inform a new campaign to reduce negative trends in sexual coercion amongst teens! Against a background…
Read moreWe know making manageable healthy changes is often an attractive, yet illusive personal goal; so getting beyond the reasons for unhealthy habits can be tricky for the researcher and just down-right hard work for the individual! We recently completed an exciting piece of conceptual and creative development work for the…
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We’ve worked with the Olympic Delivery Authority (ODA) and M&C Saatchi over a series of projects to plan and develop a high profile behaviour change campaign for travel optimisation at the 2012 Olympics in London. We probed key business audiences and the general public for feedback on creative concepts and…
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For all kinds of reasons across a broad cross section of sexually active youth, safety and protection can be far from normalised or routine considerations. But getting into the minds of teenagers and finding out how best to help keep them informed, safe and avoid unwanted consequences, is not so…
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The pressure on children to grow up takes two different but related forms: the pressure to take part in a sexualised life before they are ready to do so; and the commercial pressure to consume the vast range of goods and services that are available to children and young people…
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Talking to young people in a London borough about effective sexual health interventions and their uptake of sexual health services revealed some telling economic, as well as social truths. Why do I want to use that condom thing? If I can get pregnant and have a baby I’ll be better…
Read more I really didn’t enjoy that interview in Manchester, at all. There were seven kids in the house when I arrived, including three ferals from next door (am I allowed to say that?). I had to ‘contend’ with all of them when I first sat down in the front room –…
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Define have used projective mapping techniques in a number of projects. We found them particularly useful when segmenting Parent:Child relationships in our work for the DfES; and critical to the integrity of the data collection in our studies of motivations and barriers to participate in Youth Crime for the Home…
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The Daily Mail gives us yet another gem of investigative journalism… So what? We’ve all played some kind of video game and most of us blokes have sampled some of the shoot ‘em up classics; I dont know anyone who hasn’t at least tried Wii; some of us (older) early…
Read moreIf you would like more information on our services, or to discuss your requirements in more detail, please do get in touch.
Define Research & Insight Ltd
69/85 Tabernacle Street
London
EC2A 4RR
United Kingdom
