We know making manageable healthy changes is often an attractive, yet illusive personal goal; so getting beyond the reasons for unhealthy habits can be tricky for the researcher and just down-right hard work for the individual! We recently completed an exciting piece of conceptual and creative development work for the…
Read moreCategory Archives "Exploratory & Scoping"
The Olympics are coming, what’s it going to be like getting to an event?
We’ve worked with the Olympic Delivery Authority (ODA) and M&C Saatchi over a series of projects to plan and develop a high profile behaviour change campaign for travel optimisation at the 2012 Olympics in London. We probed key business audiences and the general public for feedback on creative concepts and…
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Date: 7 February, 2012
Computer games are addictive – tell us something we don’t know
The Daily Mail gives us yet another gem of investigative journalism… So what? We’ve all played some kind of video game and most of us blokes have sampled some of the shoot ‘em up classics; I dont know anyone who hasn’t at least tried Wii; some of us (older) early…
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Date: 11 January, 2011
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Define Research & Insight Ltd
69/85 Tabernacle Street
London
EC2A 4RR
United Kingdom