We’ve been working with G2 and Vodafone Global to understand the creative territory for a new campaign with international reach.
Our clients needed direction on emotional territory, creative approach and messaging hierarchy to ensure the work that they develop does its job to present both a compelling offer and reflect well on the brand.
The topic may not seem challenging on the surface – but this is a busy, professional target with low emotional interest in this complex and functional category – and the noise of other consumer and business advertising is hard to cut through.
Spring boarding from three solid initial creative ideas, however, we were able to: identify a key insight around which to base the campaign, guidance on creative parameters – key do’s and don’ts, deliver a prioritised package of messages (with nuances between audience sub-groups), recommend key touchpoints (times and channels for reach) and provide further audience context to inspire thinking about supporting campaign activity in the UK and Europe.
We’ve been working with G2 and Vodafone Global to understand the creative territory for a new campaign with international reach.
Our clients needed direction on emotional territory, creative approach and messaging hierarchy to ensure the work that they develop does its job to present both a compelling offer and reflect well on the brand.
The topic may not seem challenging on the surface – but this is a busy, professional target with low emotional interest in this complex and functional category – and the noise of other consumer and business advertising is hard to cut through.
Spring boarding from three solid initial creative ideas, however, we were able to: identify a key insight around which to base the campaign, guidance on creative parameters – key do’s and don’ts, deliver a prioritised package of messages (with nuances between audience sub-groups), recommend key touchpoints (times and channels for reach) and provide further audience context to inspire thinking about supporting campaign activity in the UK and Europe.
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