As the government’s Budget 2012 sets out plans for public finances in the coming year, Define have been looking to understand attitudes and behaviours towards personal finance through a bespoke MROC. A typically sensitive topic, we stretched our expertise in new directions, building upon traditional research approaches to ensure the best use of the MROC method. In the easy to access portal, community members were invited to undertake a range of tasks – blogging, uploading photos and forum discussions to name a few. The project therefore not only provided us with some interesting nuggets about savings (e.g. successful saving strategies must be automatic and irreversible) but sparked our methodological creativity around how we can best move forward with these types of industry innovations. Key to Define’s approach is developing and maintaining rapport with each and every community member, ensuring a guided tour through the method and a clear goal to aim towards at the close of the community. These steps, as in any traditional research method, gave access to the type of information enabling us to build, understand and validate respondents’ stories; understanding the topic in totality rather than isolation and providing us with true insight on the matter.